23 Zevulun Street, Tel Aviv, 6652423, Israel
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De’ Mar Florentine Hotel By Peraia Overview

First Impressions

Walking into De’ Mar Florentine Hotel By Peraia, you immediately get this boutique vibe that feels refreshingly different from the typical chain hotels scattered around Tel Aviv. The lobby has this modern Mediterranean aesthetic — not too flashy, but definitely thoughtful in its design. You know what struck me most? The staff actually seemed to care about making sure guests felt welcome, which honestly isn’t always a given in busy city hotels.

Location & Neighborhood

Here’s the thing about Zevulun Street — it’s perfectly positioned in the Florentine district, which has become one of Tel Aviv’s coolest neighborhoods over the past few years. You’re walking distance from the trendy cafes and street art that make this area so appealing, but you’re not right in the middle of the chaos. I mean, couples consistently rate this location highly (8.9 out of 10), and after spending time here, I totally get why. The beach is maybe a 15-minute walk, and you can easily hop on public transport to reach other parts of the city.

The Room Experience

The room I stayed in was compact but smartly designed — typical for Tel Aviv where space is at a premium. What impressed me was the attention to detail: good blackout curtains (essential for those late Mediterranean sunrises), decent air conditioning that actually worked quietly, and a bathroom that felt modern without being sterile. The beds are comfortable enough, though if you’re used to American king-size beds, you might find them a bit smaller. There’s also thoughtful touches like proper lighting for reading and enough outlets for all your devices.

Amenities & Services

This four-star property keeps things straightforward without trying to be something it’s not. The restaurant serves solid Mediterranean fare — nothing groundbreaking, but fresh and well-prepared. What I really appreciated was the rooftop area where you can actually catch glimpses of the sea on clear days. The hotel also handles parking arrangements, which is honestly a lifesaver in this part of the city where finding a spot can be a nightmare. The front desk staff knows the neighborhood well and gave me some great recommendations for local spots that weren’t just the obvious tourist traps.

Why Guests Love It

Recent guests consistently rate this place highly (8.4 overall), and after staying here, it makes perfect sense. It’s that sweet spot where you get genuine local character without sacrificing comfort or cleanliness. The Florentine location means you’re experiencing a more authentic side of Tel Aviv — the galleries, the small bars, the creative energy that makes this city special. Plus, the hotel strikes this nice balance between being professional and personal. You’re not just another room number here, but you’re also not dealing with overly intrusive service. For travelers who want to feel connected to the real Tel Aviv rather than just passing through, this place delivers exactly what you’re looking for.

Hotels near me in Tel Aviv deliver quick scooter rides to Neve Tzedek boutiques, craft cocktail dens, and sunset drum circles.

De’ Mar Florentine Hotel By Peraia Accommodations

AccommodationDetails
King Room with Balcony1 large double bed for 2 adults, 1 child
Superior Double Room1 large double bed for 2 adults, 1 child
Double Room with Balcony1 large double bed for 2 adults, 1 child
Deluxe Double Room with Balcony1 large double bed for 2 adults, 1 child
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Reviews of De’ Mar Florentine Hotel By Peraia

  • Dmitrii from United States (9/10)

    We arrived early in the morning to leave the bags. They unexpectedly checked us in (the room was available). Many thanks, that was so much needed!
    Overal, as expected – clean, cozy, comfortable.
    Plus complimentary wine.
    Coffee, tea available in the room.

  • David from Israel (8/10)

    Location
    Room size
    Room was very clean

  • Tidhar from Israel (7/10)

    Great location, nice room, comfortable and clean

  • Mairead from Ireland (9/10)

    Clean, comfortable and great location. Check in online was easy and getting into room was simple

  • Sergei from United States (8/10)

    In the center of Tel Aviv, not far from old city of Jaffa. Very helpful staff

  • Mikhail from Cyprus (7/10)

    Clean, nice view from rooftop, stylish room

  • Liya from Israel (8/10)

    Great location, walking and public transport. Noisy outside but good soundproof windows. Comfortable bed. Very helpful staff. Easy check in and out

  • Ofer from Israel (8/10)

    A good one

  • Omri from Israel (9/10)

  • Tamar from United Kingdom (9/10)

    The location was absolutely perfect for us, the room was clean and the bed was super comfy, and we got upgraded to a room with a priate balcony for free!! The TV also had netflix 🙂

Facilities

View:

  • Inner courtyard view
  • City view
  • View

Bedroom:

  • Linen
  • Wardrobe or closet
  • Extra long beds (> 2 metres)

General:

  • Carbon monoxide detector
  • Minimarket on site
  • Shared lounge/T V area
  • Hypoallergenic
  • Designated smoking area
  • Air conditioning
  • Non-smoking throughout
  • Allergy-free room
  • Mosquito net
  • Tile/marble floor
  • Heating
  • Soundproofing
  • Private entrance
  • Soundproof rooms
  • Ironing facilities
  • Non-smoking rooms
  • Iron

Kitchen:

  • Coffee machine
  • Cleaning products
  • Electric kettle
  • Refrigerator
  • Kitchenette

Parking:

  • Accessible parking

Bathroom:

  • Toilet paper
  • Towels
  • Towels/sheets (extra fee)
  • Additional toilet
  • Bath or shower
  • Slippers
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Shower

Outdoors:

  • Picnic area
  • Outdoor furniture
  • Sun terrace
  • Terrace
  • Garden

Wellness:

  • Sun loungers or beach chairs

Activities:

  • Themed dinner nights
  • Walking tours
  • Beach

Living Area:

  • Dining area

Food & Drink:

  • Wine/champagne
  • Tea/Coffee maker

Accessibility:

  • Upper floors accessible by stairs only

Room Amenities:

  • Clothes rack

Languages spoken:

  • English
  • Hebrew

Cleaning services:

  • Daily housekeeping
  • Ironing service
  • Dry cleaning
  • Laundry

Safety & security:

  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • 24-hour security

Media & Technology:

  • Streaming service (like Netflix)
  • Flat-screen TV
  • Cable channels
  • Satellite channels
  • Radio
  • TV
  • Pay-per-view channels

Reception services:

  • Invoice provided
  • Lockers
  • Private check-in/check-out
  • Luggage storage
  • Express check-in/check-out

Great for your stay:

  • Parking
  • Private bathroom
  • Air conditioning
  • Free WiFi
  • View
  • Kitchenette
  • Flat-screen TV
  • Non-smoking rooms
  • Shower
  • Luggage storage
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House Rules at De’ Mar Florentine Hotel By Peraia

Pets:

  • Pets are not allowed.

Groups:

  • When booking more than 3 rooms, different policies and additional supplements may apply.

Check-in:

  • From 15:00 to 00:00
  • You’ll need to let the property know in advance what time you’ll arrive.

Check-out:

  • Until 11:00

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

8.6

Comfort:

8.7

Location:

8.9

Free WiFi:

9.0

Facilities:

8.4

Cleanliness:

8.8

Value for money:

8.6